As my friend Wade so eloquently says, this article is an example of everything that's wrong with the world. Coffee that doesn't taste like coffee? Uh, why?!? Perhaps, because you still want the caffeine, but don't like the flavour? But, no. This stuff hasn't got the caffeine, either. So it doesn't taste like coffee, and doesn't do what coffee does- so what are the coffee beans doing in it in the first place?
On behalf of all my coffee-loving friends, I'm offended. I don't drink coffee, myself, because I don't like the taste (sorry). Occasionally, I'll have some if the only alternative is using matchsticks to prop open my eyelids. But I don't enjoy it. I wish I did; I wish I liked coffee. It smells great, especially the fresh grounds; there are so many delicious-sounding varieties of it; it blends much better with chocolate than, say, tea. And then there's the social aspect of it - everybody's drinking it; there's coffee bars and coffee houses all over the place, and whenever somebody hands out "refreshments", they usually involve the bean brew.
So, no, sorry, Starbucks, this really isn't going to cut it for me, either. It covers none of the aforementioned uses for coffee. In fact, I'm still utterly puzzled as to the purpose of this new stuff.
Oh, and just by the way, people, let me give you a little hint: if you want something that's a) not roasted, b) doesn't taste like coffee, c) has small amounts of caffeine in it, d) blends well with fruit flavours, e) tastes great iced, and f) is very refreshing, there's this stuff called - here, let me whisper it to you: psspsspss. That's right. Spelled T-E-A. Rumour has it, you can even get it at Starbucks.
Life, the universe, and coffee-that-doesn't-taste-like-coffee. What next?